Sector analysis and strategic evaluation of the agribusiness highway transport market in the states of Paraná, São Paulo and Mato Grosso do Sul

The study involved the achievement of a detailed diagnosis of the agribusiness road transport market in the states of Mato Grosso do Sul (MS), Paraná (PR) and São Paulo (SP), approaching the identification and analysis of current and future competition (including technological platforms of freight hiring) and the main commercial and merketing drivers involved in the contracting of freight, evaluating the growth potential of this market and the main sectorial risks involved in order to sustain the decision of investment of Arlon in an operating company of the sector.